Four video marketing trends to watch in 2017

Four video marketing trends to watch in 2017. With real-time streaming comes a whole new opportunity to engage with audiences in a more human way. As Facebook, Youtube and Instagram continue to develop their live steaming offerings in 2017, content marketers who leverage these opportunities will have richer communication experiences with their target markets. Brands also stand to benefit from the increase in user generated content across Facebook and Instagram as fans start to broadcast their experiences through video. Putting your content into the third dimension is a sure way to reach more people as the price of 3D headsets drops this Christmas and the format becomes more standardised online. Entering the virtual reality world will create a new level of engagement with customers. These channels will be content driven and appeal to specific target audiences. Marketers will need to adapt and create specific video content for these channels which will mean budgets will be increasingly squeezed to spread across the increasing list of channels. With Facebook’s recent announcement that it will evolve into a “video-first” company, its predicted that within five years, most of what people consume online will be video. By 90 Seconds MD Daniel Littlepage

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If video isn’t part of your content marketing strategy in 2017, it needs to be. A massive 300 hours of video are being uploaded every minute on Youtube and Snapchat and Facebook account for 14 billion video views every day1. If those numbers don’t seem crazy enough, it’s predicted that by 2019, 80 percent of all internet traffic will be video2. The following insights will help you stay ahead of the next incarnation of online video as its popularity with consumers soars.

1. Live Streaming

Real-time video was a highlight recently at SXSW in Austin, Texas and is expected to make waves in Australia into 2017. Live streaming app Meerkat is gaining interest and Twitter recently launched its newly acquired live video app, Periscope. While some marketers are using video in their campaigns, they’ve traditionally been pre-recorded and available on-demand. With real-time streaming comes a whole new opportunity to engage with audiences in a more human way. As Facebook, Youtube and Instagram continue to develop their live steaming offerings in 2017, content marketers who leverage these opportunities will have richer communication experiences with their target markets. Not only are brands able to use live streaming to communicate directly with their audience, their followers will be able to communicate back in real-time. Brands also stand to benefit from the increase in user generated content across Facebook and Instagram as fans start to broadcast their experiences through video.

2. Virtual Reality, Augmented Reality and 360 Video

At the…

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