Facebook challenges GoFundMe with personal fundraising features

Facebook challenges GoFundMe with personal fundraising features

Author: Ian Paul / Source: CIO Credit: Facebook Facebook is making it easier to support your friends' causes. The company recently annou

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facebookfundraiser
Credit: Facebook

Facebook is making it easier to support your friends’ causes. The company recently announced a new feature that lets users create personal fundraisers. The new option is meant to raise money for medical treatments, classroom support, and similar efforts.

A GoFundMe-style feature is a no-brainer for the social network, as Facebook sees it. When you’re trying to crowdfund for a personal cause you go straight to Facebook to enlist your friends’ help anyway. This new feature simply cuts out the middle man.

personal fundraisers hero2
Personal fundraisers on Facebook.

If you’re thinking of using Personal Fundraisers to raise money for your pet rock’s next vacation, however, think again. Facebook has a very specific set of categories that you can use with the new feature:

  • Education:

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