Cause-Based Marketing: A #CMWorld Chat with Amanda Hite. To be successful, businesses must commit to a cause its target audience is passionate about, develop a strategy around it, and execute that strategy in an authentic way. On this week’s #CMWorld Twitter chat, we discussed how brands can make a lasting impact through cause marketing. Check out our Storify to see more tweets on this topic. A1: Just like content marketing, cause marketing needs to be authentic. #CMWorld — Bill Skowronski (@BillSkowronski) November 29, 2016 A1. It’s crucial for brands to pick causes that align with their brand values. @CMIContent A2: There are endless ways to help a cause. #CMWorld — Stephanie Zatyko (@ExperianDQSteph) November 29, 2016 A2: Support causes by encouraging employees to volunteer time (even during work hours) & matching employee donations #cmworld @CMIContent — Sarah Dudley (@SarahDudley3) November 29, 2016 What companies do you know of that are doing cause-based marketing well? Then join us for Content Marketing World 2017.
Cause-based marketing is a way for brands to bond with its audience by giving back to a worthy charity. To be successful, businesses must commit to a cause its target audience is passionate about, develop a strategy around it, and execute that strategy in an authentic way.
On this week’s #CMWorld Twitter chat, we discussed how brands can make a lasting impact through cause marketing. We were joined by special guest Amanda Hite, Co-founder and CEO of BTC Revolutions. A few takeaways from the chat are below. Check out our Storify to see more tweets on this topic.
Identifying the right charity for your brand is the first step in a solid cause-based marketing strategy. It’s important for businesses to make a socially-responsible decision that builds trust and loyalty with their target audiences. The challenge is…
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