Tubular Labs Top Sponsored Videos Leaderboard of the Week

What do Heineken, Peter Rabbit, Wendy’s, DIRECTV NOW, and Smirnoff have in common? They are all among the top ten sponsors of online branded video this week, reaching audiences through creative storytelling with partners expert in content creation and audience activation such as Tastemade, Nifty, Twisted, Taylor Swift, and the UEFA Champions League. Of the top ten videos featured in this week’s global sponsored videos chart, five feature food and drink content, or were sponsored by food and drink brands. Taking the #2 and #10 spot is Heineken who collaborated with the UEFA Champions League on video content around David Beckham’s and the Liverpool v Roma Champions League semi-final (spoiler The Reds thrashed Roma 7-6). BuzzFeed’s Nifty, Tasty, and Tasty Demais also generated huge views via sponsored video partnerships with Legrand, Smirnoff, and the Peter Rabbit Movie, while Jungle Creations brand Twisted collaborated with Heinz UK on a video for Mini Baked Beanz tacos which generated an impressive 2.8M views for the food brand. Between the 29th of April and the 5th May 2018, 3,533 brands sponsored 7,103 videos that were directly uploaded to YouTube and Facebook. Sponsored video volume is growing rapidly as brands try to find alternatives to ad blockers and “on my phone while the TV ad is playing” culture. As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of sponsored video. Top 10 Global Sponsored Videos Leaderboard Want to Know More About Sponsored Video? The Top Ten Global Videos Leaderboard chart is powered by the data provided by Dealmaker, and for more information on the industry-changing product please click here.