Related: How to Write Cold Emails That Get Opens and Get Sales And that's no wonder, with 205 billion emails being sent every day, according to Radicati. There are other factors involved in sending cold emails to prospects. Here are five of my top tips for increasing the chances of prospects not only opening, but also reading, your emails: 1. The key to getting your cold emails read is to make them feel less cold. The more you learn, the better you’ll be able to connect with them once you send the email. While you’re researching, know that there's even more you can do to make your emails feel less cold. To become more familiar with your own contacts, consider following them on social media, commenting on articles they’ve written and engaging with them in forums. You can do the same with your emails. They want to know who’s emailing them. But the thing is, your first email doesn’t have to be your only chance to connect with your prospects.
There’s more to successful cold-sales email than just the words you write.
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My email inbox is a trainwreck. Yes, I’m one of those people with 1,200 unread emails in their inbox –yet I’m constantly checking my email and deleting, archiving and replying. Somehow, it’s never enough.
Related: How to Write Cold Emails That Get Opens and Get Sales
And that’s no wonder, with 205 billion emails being sent every day, according to Radicati. That number is only expected to increase, which is bad news for my inbox, but good news for sales professionals.
Email inboxes, in fact, have become prime real estate for businesses. MarketingSherpa found that 72 percent of consumers it surveyed said they preferred to communicate with businesses through email. But only 24 percent of sales emails are opened, according to TOPO.
So what are sales reps doing wrong?
The problem could be with what you’re writing, but that’s just the tip of the iceberg. There are other factors involved in sending cold emails to prospects. Here are five of my top tips for increasing the chances of prospects not only opening, but also reading, your emails:
1. Form a connection.
If you’re using a template and sending mass emails to hundreds of contacts, your emails are going to feel very chilly. The key to getting your cold emails read is to make them feel less cold.
You want to form a connection with the prospect right off the bat, and that means doing your research. Before you even send that email, learn everything you can about your contact, such as his or her age, profession, industry, interests and preferences.
Then, use what you’ve learned to tailor your email. Figure out this person’s pain points and then focus on how you can solve them. The more you learn, the better you’ll be able to connect with them once…
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