Video Marketing: 2017 and Beyond

Video Marketing: 2017 and Beyond

Here’s what we’re looking at for video marketing trends in 2017 and beyond: Native Video Ads Ad blockers continue to wreak havoc for marketers, but native advertising is helping them break through and reach the visitors using that software. With In-Video and native video ads, you’ll be able to reach more of your customers and increase your sales and leads. Brands are using live video as another type of native advertising. Facebook Videos Besides its Live feature, Facebook continues to be a popular forum for sharing videos. Video Resources You likely have a large sales team to promote your product. Whether this team sells direct to the consumer or to distributors, it is important that you have materials to help them have more impact with their efforts. It is important that advertisers start looking at how they can create video for virtual reality. It may be that they create sponsored content, such as a game that features their product at the center, or they may create ads that can play before or after other content. Video will continue to be very important in marketing, and 2017 is definitely the year of video. Start adding these options to your video marketing strategy to get more from your efforts and reach more of your audience.

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When it comes to video marketing, 2017 is only going to emphasize its importance.

Video has risen rapidly in importance for digital marketers in the last year or so, and it will continue its growth in the coming years.

However, marketers can’t just rely on having videos in their content or their advertising to make an impact. They have to think more carefully about what kind of video they use, where they place it, and how they use it.

Here’s what we’re looking at for video marketing trends in 2017 and beyond:

Native Video Ads

Ad blockers continue to wreak havoc for marketers, but native advertising is helping them break through and reach the visitors using that software.

Native advertising appears to be like regular content, except it is paid for by advertisers.

Since video has proven to be so effective, advertisers have incorporated it into their strategies, as well, including native advertising.

Native video ads can include tutorials, product demonstrations, or even products placements in a narrative or funny video.

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It is important that if you invest in native video ads, you also use a service like In-Video from CodeFuel that will use proprietary technology to automatically place ads in the best location at the best time. In-Video bases its decisions on user and site signals so that it shows each user the right ad at just the right time, increasing the likelihood that the visitor will watch the full video and act on the ad.

With In-Video and native video ads, you’ll be able to reach more of your customers and increase your sales and leads.

Live Video

Facebook continues to blaze trails, and it is pushing advertisers toward using more live video.

Facebook Live was introduced earlier last year, and everyone from top brands…

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