Influencer Marketing on Social Media: Everything You Need To Know. You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It’s been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a person they respect and trust than to ads or other corporate messaging. In fact, research from Twitter shows that 49 percent of consumers seek purchase guidance from social media influencers, and 20 percent said that a Tweet from an influencer inspired them to share their own product recommendation. Even more important for marketers, nearly 40 percent of Twitter users said they had made a purchase as a direct result of an influencer’s Tweet. What is a social media influencer? An influencer is quite simply someone who carries influence over others. In fact, a survey of U.S. teens conducted for Variety last year found that YouTube creators took eight of the top 10 spots in a survey of influencers, outranking traditional celebrities like musicians and movie stars. When the Las Vegas Convention and Visitors Authority debuted on the social network, they hired DJ Khaled for an account takeover that brought in more than 350,000 views in its first two days alone. Right now @djkhaled is snapping his ride on a gondola @VenetianVegas
You probably know that word-of-mouth is one of the most valuable
forms of marketing out there: It’s been shown to influence
20 to 50 percent of all purchasing decisions. After all,
potential customers are much more likely to be receptive to
recommendations from a person they respect and trust than to ads or
other corporate messaging.
In the new world of digital relationships, word of mouth extends
well beyond recommendations from friends and family into the realm
of influencer marketing.
In fact,
research from Twitter shows that 49 percent of consumers seek
purchase guidance from social media influencers, and 20 percent
said that a Tweet from an influencer inspired them to share their
own product recommendation. Even more important for marketers,
nearly 40 percent of Twitter users said they had made a purchase as
a direct result of an influencer’s Tweet.
What is a social media influencer?
An influencer is quite simply someone who carries influence over
others. A social media influencer is someone who wields that
influence through social media. The form of influence can vary and
no two influencers are the same. Celebrity endorsements were the
original form of influencer marketing, but in the digital age of
online connection, regular people have become online “celebrities”
with powerfully engaged social media followings, especially in
certain market segments.
In fact, a
survey of U.S. teens conducted for Variety last year found that
YouTube creators took eight of the top 10 spots in a survey of
influencers, outranking traditional celebrities like musicians and
movie stars.
Perhaps no one embodies the concept of the social media
influencer more than DJ
Khaled, whom The Washington Post
dubbed “The King of Snapchat.” His 6 million Snapchat followers
make him an obvious choice for brands who may not (yet) have a
strong Snapchat presence of their own.
When the Las Vegas Convention and Visitors Authority debuted on
the social network, they hired DJ Khaled for an account
takeover that brought in more than 350,000 views in its first
two days alone.
Right now @djkhaled
is snapping his ride on a gondola @VenetianVegas
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