10 Social Media Tactics for B2B Marketers. There are many ways for B2B businesses to build an active community and engage customers and prospects on social media. It encompasses customer engagement, social listening, personalization and information sharing as well as post-sales communications. Maximize the impact of your company blog by sharing creative, engaging content. Personalized social media marketing can generate great public relations. Let your customers know how much you value them. These insights are great sources of customer engagement as well a data points for planning purposes. Before releasing any new product or services, build interest on your social networks. Post information like how the new product works and how people can use it to build interest and desire. Today’s digital buyers are always online, and social media offers an increased opportunity to keep them engaged.
Social media marketing has revolutionized the way B2B marketers
do business — and the evolution has been rapid.
Until a few years ago, only the most forward thinking B2B
companies embraced social media marketing. Now it’s accepted
practice for just about every business, large and small, and with
good reason.
As Jacques Bégin, Research Director, Technology and Services at
SiriusDecisions, explained, “Successful social strategies are about
listening and learning in the right places to engage your audiences
with personalized messages and relevant content that provide
education and value at the right time.”
Develop a Social Strategy
Social media extends the opportunity for communication after the
sale, potentially adding value and increasing loyalty through
relevant conversations with customers. This also increases the
probability for upselling and minimizes the risk of losing touch
with a customer.
There are many ways for B2B businesses to build an active
community and engage customers and prospects on social media.
10 Ways to Get Social
An effective social media strategy is multi-faceted. It
encompasses customer engagement, social listening, personalization
and information sharing as well as post-sales communications.
Here are nine effective strategies.
Maximize the impact of your company blog by sharing creative,
engaging content.
Your blog is an excellent resource for customer engagement. Use
the analytics to identify your most popular content and then
circulate that across social networks to amplify likes, followers
and user engagement.
Invite customers to share stories on your social networks.
Personalized social media marketing can generate great public
relations. Invite your customers to share photos of the ways they
use your product on your social media sites, or ask them to write
about ways your products have helped them live or work simpler or
easier. This gives customers a sense of belonging and grows your
business community.
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