For many B2B marketers, it can be so easy to get caught up in the day-to-day tactics of marketing to where we don’t take the time to pause and ask ourselves: Can marketing save the world? In his keynote, Carlos shared a variety of ways that B2B marketers can approach marketing differently to increase their impact on customers, prospects and the world. 3 Ways Marketing Can Save the World Marketers as Publishers In the 21st century, it’s no surprise that the internet has become THE location for conducting business. And while it’s essential that brands become publishers as a means to provide excellent content and have a presence, it’s an incomplete approach and one that finds marketers stuck. Successful Brands Looking Outside of Business for Inspiration One of the best frameworks for brands to follow for profitability actually doesn’t come from businesses at all says Carlos. In fact, it’s their number one source for their small business credit division according to Carlos. Here is the full list of goals from the United Nations website: There is a large number of enterprise, mid-sized and small businesses that have started to rework their infrastructure to make these goals an integral part of their brand. One example of such a company is enterprise brand SAP. So how exactly can content marketing save the world? According to Carlos, brands that internalize a framework model for how to help and empower people will be the brands that make the best content that exists on the planet while meeting measurable business goals.
For many B2B marketers, it can be so easy to get caught up in the day-to-day tactics of marketing to where we don’t take the time to pause and ask ourselves: Can marketing save the world?
To help us answer that question, Carlos Abler, Leader of Content Marketing & Strategy at 3M took the stage for a keynote at the B2B Marketing Exchange conference in Scottsdale, AZ.
In his keynote, Carlos shared a variety of ways that B2B marketers can approach marketing differently to increase their impact on customers, prospects and the world. Below are some of the key takeaways.
3 Ways Marketing Can Save the World
Marketers as Publishers
In the 21st century, it’s no surprise that the internet has become THE location for conducting business. We know that the majority of customer relations are done through content. Why? The internet allows consumers to self-serve.
We also know that if your B2B brand isn’t there to answer the questions of your prospects, someone else will, and therefore win the business.
And while it’s essential that brands become publishers as a means to provide excellent content and have a presence, it’s an incomplete approach and one that finds marketers stuck.
Why Are We Stuck? Today’s marketers are finding themselves in a black hole of sorts. They continue to pump content into the void. Even when deploying a mix of great tactics, something is missing.
Successful Brands Looking Outside of Business for Inspiration
One of the best frameworks for brands to follow for profitability actually doesn’t come from businesses at all says Carlos. He shares that it will become inevitable that brands learn social entrepreneurship and how it can help guide their business.
Social entrepreneurship is defined by Wikipedia as the use…
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