Category: Content Marketing
All Products with Photos Have a Place on Pinterest
So what’s new at Pinterest?
There’s no point in running ads if your account isn’t in good shape.
Pinterest 101 What are the basics of a Pinterest acco ...
How Organic and Paid Content Distribution Can Rejuvenate Your Reach
You also have to get that amazing content into the hands of the right people, at the right time, in a resource-efficient way.
This is why a content ma ...
‘Stay Scrappy’ and More Wisdom on Creativity From a Pixar Animator
In his closing keynote talk at the 2018 Intelligent Content Conference, and in our subsequent interview, animator Andrew encouraged marketing professi ...
Want a Billion-Dollar Brand? Invest in Quality Photography.
What can the youngest self-made soon-to-be-billionaire, Kylie Jenner, teach aspiring entrepreneurs about the importance of quality photography?
As sim ...
Can Reddit Be a Friend to Brands and Publishers?
You won’t get anywhere just posting links with a line of copy.
I spoke to Alex Riccomini, the company’s director of business development and media, to ...
Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company
This is a massive accomplishment and a historic milestone; Apple has become the world’s most valuable company and has been widely influential in many ...
Xerox Prints New Vision With Marketing
Here’s what to learn from how Bertrand and team did it.
They needed a way to open people’s minds to think of the MFP as a workplace assistant, support ...
Do You Need Local Pages? – Whiteboard Friday
Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explor ...
When to Use Humor in Content Marketing
“The difference between an individual making a joke and a brand making a joke is that the individual’s only aim is to entertain,” he said.
They’re usi ...
4 Key Factors That Impact Email Deliverability
(Thus every email is sent from an IP address.)
An IP address reflects the reputation of the sender, which is based on several factors.
Most companies ...