Category: Content Marketing
Is Hiring a PR Firm Worth It?
Q: I’m trying to decide whether we should take the plunge and invest in a PR agency to help our business grow.
What’s your experience?
-- Vince, Toron ...
The Good, The Bad, and The Ugly of Editorial Mission Statements
Too few brands (18% of B2B marketers) have one.
Given that media brands have been in the content business longer than most B2B and B2C brands – and sh ...
The EU’s GDPR: 6 Things Online Business Owners and Marketers Can Do to Prepare
The European Union’s (EU) General Data Protection Regulation (GDPR) law is one of the most wide-ranging and comprehensive pieces of legislation regard ...
The Association Problem: When Consumers Like Your Ad But Forget Your Brand
“I like that car ad where the wife is an astronaut and has to unlock her husband’s car from space,” she said, referring to a Hyundai TV spot.
If consu ...
6 Hacks to Improve Your Facebook Ad Conversions
In fact, in order to tap into this enormous audience base, you have to market to them in a way that makes them want to convert.
One great way to do th ...
Why You Need a Good Editor: A #CMWorld Twitter Chat with Ann Gynn
We at Content Marketing Institute recognize the importance of a good editor.
Our editor improves the quality of our blog posts.
But let’s face it.
Tha ...
Why You Should Take Your YouTube Broadcasts Live
As the name implies, a live broadcast happens in real time -- there’s no delay, editing, or redos, so anything you say or do on camera is transmitted ...
The Essential Elements Every Business’s Website Should Contain
Client list, testimonials and case studies If you’re a B2B marketer, your prospects want to know what companies, especially in their industry, you’ve ...
How Location Data Is Reshaping Mobile Advertising and Attribution
Fortunately, access to location data makes it possible to create highly relevant mobile targeting campaigns by ensuring users receive personalized and ...
5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t
Buyers are increasingly self-directed in their research and purchasing decisions, taking their questions to search engines to find answers.
Successful ...