Category: Content Marketing
How to Create the Stunning Visuals Critical to Startup Success
Snagit screen capture software.
But, a video can take your social media post to the next level.
Instead of trying to record my own professional videos ...
#SocialSkim: Facebook’s Sweeping Algorithm Change; LinkedIn’s Repositioning: 11 Stories This Week
This week's 'Skim: why marketers and brands should beware of Facebook's biggest algorithm change in years; LinkedIn fires up an unconventional ad camp ...
7 Dreadful Marketing Mistakes to Avoid in 2018
Not taking the leap from personalization to individualization.
Everybody's talking about personalization, but marketers still struggle to create meani ...
Research Finds the IRS Gives Better Customer Service Than Most Apps
Seventyone percent of Android apps never responded to a simple customer question.
Our survey found only 29 of top 100 Android apps were able to respon ...
Testing Pay-per-click Ad Copy Requires Human Intuition
If your ad test, for example, were set up to test the hypothesis that a dollar discount is more effective than a percentage, your results would provid ...
Facebook, Google, Amazon: Which Ad Channel Is Right for Your Brand?
Consumer brands can advertise to prospects on so many channels.
Facebook Facebook is where consumers discover products — when they are not aware of a ...
12 Key Strategies to a Successful Crowdfunding Campaign
Projects funded via crowdfunding platforms are also wide-ranging.
But not all of these projects and campaigns do well.
Before you even start your crow ...
How to Build an Ecommerce Keyword List
Developing and maintaining a keyword list may help an ecommerce business understand shoppers and do a better job of marketing to them.
The better a ma ...
How to Make an Emotional Narrative Work For Your Brand
Years ago, Zak’s lab discovered that Oxytocin acted as the brain’s mechanism for empathy.
In the video, a father tries to connect with his teenage dau ...
Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO
Convincing company executives that SEO is one of the most critical elements of a holistic digital marketing strategy to increase website traffic (and ...