Category: Content Marketing

Automation is expected to come in as an important element to save time in digital marketing, in addition to introducing the concept of Machine Learnin ...

The Irreplaceable Power of Paper

Paper persists because, even in a digital world, paper is still useful. I’ve always felt connected to the power of context in the physical world. I be ...

Be Careful How ‘Fyre’d’ up You Get About Influencer Marketing

Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution. Leasing the social media “real estate” of supermod ...

How to Use Twitter to Connect for Link-Building

The real question is “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Two theories of interpersonal ...

KFC Enlists RoboCop to Protect Secret Recipe in New Campaign

KFC -- back at it again with the eccentric Colonel Sanders incarnations. In the past, the fried chicken chain's founder and mascot has been portrayed ...

Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch

I've broken this technique into two parts: Technique One — Leveraging Buzzsumo influencer data and twitter scraping to find the most influential journ ...

These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand

Cannabis and coffee are similar industries in many ways. Both markets grow from a strong love for a plant (cannabis/coffee beans), both have developed ...

5 Powerful Paid Advertising Channels To Use In 2019

Pinterest influencer marketing Many advertisers have their eyes on Instagram for influencer marketing, and for good reason – Instagram influencers are ...

10 Advanced Edits that Craft Better Paragraphs

Now it’s time to make them better with these 10 advanced edits. As I wrote in Be a Bad Writer to Be a Great Writer: “Prolific writers know that ‘decen ...

Clarity: The Secret Weapon to Experiencing Explosive Business Growth