Category: Content Marketing
7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer
7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer.
The key is social media analytics and reporting.
In this post, you’ll ...
Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving?
As most brands have adopted email as a major communication hub, consumers have started to get hundreds of brand emails per day both from brands they’v ...
The Science Behind the Sales Funnel
The Science Behind the Sales Funnel.
When customers buy your product or service, businesses have them entered into a “Sales Funnel” or “Customer Reten ...
Why Facebook and Google Want to Market Your Reputation Online
Why Facebook and Google Want to Market Your Reputation Online.
Of course, if I can't trust your business, I'm going to buy from a company that shows m ...
The Balance of Creativity and Productivity
The Balance of Creativity and Productivity.
If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the ...
In-Flight Content Guide: Making the Most of Your Content Journey
What does content marketing success look like to you?
Is a healthier pipeline?
Increased client retention?
Or something completely different?
The cont ...
How to Stop Wasting Time on the Wrong Content
For now, the main thing to note is that minimum viable content enables you to learn what your audience is interested in and then use what you’ve learn ...
The Case For & Against Attending Marketing Conferences
It is absolutely true that if your employees attend them, there will be costs associated, and it's logical for businesses to seek a return on investme ...
Pop-up Shop Marketing: a Quick How-to Guide
Why pop-up shops?
Well, the first reason has less to do with immediate sales and more to do with branding.
By aligning your brand with this temporary ...
The 7-Step Instagram Ad Campaign Blueprint
All Instagram ads are set up through your Facebook Ads portal so first, you’ll need to set up either Facebook Ads Manager or Facebook Business Manager ...