Category: Content Marketing

Not only is a quiz fun for the person who’s taking it, marketers feel interactive content is more effective at grabbing a prospect’s attention than st ...

Social Media Matters: Let Google Analytics help boost your content marketing

If you are regularly creating good social media content that people find relevant and useful, you are engaging in content marketing. Social media is a ...

How Repurposing Content Can Take Your Content Strategy from Good to Great

How Repurposing Content Can Take Your Content Strategy from Good to Great. Nonetheless, 22 percent of B2B marketers still don’t incorporate content ma ...

Get to know #CMWorld 2017 attendee: Maureen Jann

Name: Maureen Jann Title: Director of Marketing Company: Point It What brought you to Content Marketing World 2016? I needed to be where other people ...

Why You Should Question Most Video Marketing Stats You See

Why You Should Question Most Video Marketing Stats You See. It can add weight to an argument or back up the proposed benefits of a business. But the i ...

Interesting Content Marketing Trends To Watch For In 2017

Almost all your colleagues and competitors have developed a strategy for business growth, with content playing a key part. Document the concept CMI re ...

Slow Down to Speed Up: Beat the Content Marketing Rush

Slow Down to Speed Up: Beat the Content Marketing Rush. Truly any campaign or tactic you are planning involves high-quality content relevant to your a ...

A Marketer’s Guide to Selecting the Best Images for Your Content

Images that include your company’s name or link to your site tell a story about your company. If you sell fitness products, for example, your images s ...

6 Ways Your Employees Can Accelerate Your Content Marketing

Once employees have a handle on the basics of content marketing, explain what you’re currently doing to create and promote company content. How would ...