Category: Content Marketing

Is SEO Dead Or Is It Just Evolving?
Revolution not Evolution It could be argued that any argument to do with SEO is down to mere evolution.
For the Google optimists out there, it could b ...

Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018
This year, B2B and B2C brands elevated their creativity to inspiring levels.
Here are 11 models she shared in her Idea Garage column in 2018: Velcro® ...

Contently Looks Back at 2018: Campaigns, Workshops, and Content Mastery
My son is approaching his second birthday, and here we are planning for 2019.
As both CEO of Contently and a father, I’m already thinking about what n ...

Why Your Influencer Campaigns Are Falling Flat (And The One Thing That Will Change Everything)
Influence.
As we fast approach 2019, influencer marketing continues to grow as a means for tapping into business growth and explosive brand exposure.
...

10 Most Liked Instagram Photos from #CMWorld 2018
Whose photo holds this year’s record for most likes?
To those on the outside, CMWorld might look like just another conference.
A few of my favorite mo ...

Email Marketing: 2018 Developments
But 2018 produced important email developments that affect online retailers.
I’ll address those developments in this post.
Mobile Engagement While ope ...

7 Efficiency-Boosting Martech Tools & Platform Features B2B Marketers Need to Consider
Many have been steadily adding new tools and solutions to their martech stacks as the need arises to help streamline operations, automate the mundane, ...

5 Video Marketing Trends You Should Follow in 2019
Got your 360-degree marketing video ready to go?
So, how can your business use video marketing to grow your brand and keep up with consumers?
Here are ...

5 Things Every Retailer — Including You — Should Know Going Into 2019
Is your new business ready for the new technology?
However, to seize this opportunity, every retailer-- whether a company of five employees or 500 -- ...

The Psychology Of Free Shipping and How It Drives Customer Retention
eCommerce businesses need to work harder to retain their customers in order to thrive among the immense competition.
Only then will they consider choo ...