Category: Marketing Tools

5 Link Shorteners to Try Besides Google URL Shortener
URL Shortener URL shorteners not only trim your links into polished URLs, but they also let you track the performance of your individual links.
Some U ...

The Ultimate Guide to Human Resources
Human resources is the person or group of people at a company who manages all things, or “resources”, related to its employees.
Responsibilities of Hu ...

How Neuromarketing Could Revolutionize the Marketing Industry
But what if we could actually measure emotional resonance?
Neuromarketing blends neuroscience and marketing to help brands gauge the emotional resonan ...

Absolutely Everything You Need to Know About Paid Time Off (PTO)
What is Paid Time Off (PTO)?
Paid Time Off (PTO) allows employees to take a certain number of days off, typically based on a certain amount of time th ...

The Ultimate Guide to Service-Level Agreements (SLAs)
One of the most critical steps to aligning your sales and marketing efforts is creating a service level agreement (SLA).
However, when one exists betw ...

Creating a Community for Entrepreneurs
An entrepreneur himself who runs several different ventures, on this episode we focus on Startup Circle, a platform that allows established entreprene ...

How to Perform a Detailed SERP Analysis to Find Low-Difficulty Keywords
For example, if I have a client in the industrial coatings industry, I'll start by entering the phrase "industrial coatings" into the planner and seei ...

How to Perform a Detailed SERP Analysis to Find Low-Difficulty Keywords
For example, if I have a client in the industrial coatings industry, I'll start by entering the phrase "industrial coatings" into the planner and seei ...

HTTP Error 403 Forbidden Messages: What They Are & How to Fix Them
403 error A 403 Forbidden error is an HTTP status code sent to users by an HTTP server when a user is trying to access a URL.
It means the page you we ...

The Beginner’s Guide to Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is the process of enabling people to take an action when they visit a website.
Many websites are designed to conver ...