Category: Marketing Tools
Weekend Reading: “The End of Advertising” by Andrew Essex
Weekend Reading: “The End of Advertising” by Andrew Essex.
For the 127th episode of The Marketing Book Podcast, I interviewed Andrew Essex, author of ...
How to Make an iPhone Video: A Step-by-Step Guide
How to Make an iPhone Video: A Step-by-Step Guide.
We filmed it with an iPhone.
2) Make sure your iPhone has enough storage space.
If this notificatio ...
What Your Customers Really Need Is…More Site Testing?
What Your Customers Really Need Is…More Site Testing?.
“We have the best prices”…“Our product has more features than the competition”…“Our customer se ...
Is Growth Hacking for You?
Is Growth Hacking for You?.
What do you think of when you hear the phrase “growth hacking?” Few trendy terms have been more misused and abused by ‘mar ...
Three Things Every Content Writer Needs to Know
Three Things Every Content Writer Needs to Know.
Almost every respectable business and marketing publication has already published at least a couple o ...
Marketers: 4 Insights to Look for When Doing Competitive Research
Marketers: 4 Insights to Look for When Doing Competitive Research.
However, many neglect to consistently gather competitive intelligence and analyze h ...
Convert Your Ideas and Messages Into Memorable Narratives
Storytelling is all the rage these days, but few are equipping people to actually use the power of stories.
My guest for this week’s episode of the Du ...
Lazy Content Marketing Does Not Inspire the Masses
Phrases like content marketing, digital marketing, social media marketing, and the like can float past a person and result in a yawn.
This is basicall ...