Category: Marketing Tools

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7 Must Have Elements of Every Small Business Website

7 Must Have Elements of Every Small Business Website

7 Must Have Elements of Every Small Business Website. Conversion opportunities need to be an element of the design of your homepage to help guide the ...
The Content Imperative for Successful Marketing Automation [Webinar Recap]

The Content Imperative for Successful Marketing Automation [Webinar Recap]

The Content Imperative for Successful Marketing Automation [Webinar Recap]. In a webinar for the GetResponse Automation Hub, I discussed the content d ...
Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views

Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views

The site receives 159 million page views per month, and has more than 70 million users. Plus, with the embed feature, you presentations are highly por ...
Why You Must Refocus Your Message On Problems Not Solutions

Why You Must Refocus Your Message On Problems Not Solutions

Ready to cover the five steps to restart your marketing plan for the year? Step one – Refocus your message Matching your message to your ideal client ...
How to Make Your Blog Posts Generate Serious Leads

How to Make Your Blog Posts Generate Serious Leads

How to Make Your Blog Posts Generate Serious Leads. Over time, more sites will link to your useful posts, attracting more potential leads to your site ...
Side Projects: How to Start (and Finish) One

Side Projects: How to Start (and Finish) One

So how do you choose just one -- and once you do, how do you make time to work on it, and see it through to the end? After all, when you put in long d ...
Customer Segmentation Basics Explained

Customer Segmentation Basics Explained

We all want to get to know our customers better. To understand our customers better, we need systems in place to acquire and analyze data, we need the ...
8 Ways to Get Media Mentions for Your Small Business

8 Ways to Get Media Mentions for Your Small Business

Once you’ve reached out to your immediate family and friends and encouraged them to share your new business with their networks, it’s common for new b ...
5 Steps to Restart, Recharge and Revive Your Marketing Right Now!

5 Steps to Restart, Recharge and Revive Your Marketing Right Now!

(If you didn’t get to this until Monday then let’s get the week started!) I’m writing this today because of a conversation I had over the weekend with ...
How to Use Events for Evergreen Content Creation

How to Use Events for Evergreen Content Creation

In this article, I’ll outline 3 approaches to creating content and generating ideas that your audience will actually want. High-quality video content ...
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