Category: Marketing Tools

How Much Should You Charge Per Hour as a Marketing Consultant?
How Much Should You Charge Per Hour as a Marketing Consultant?.
But these kinds of non-full time or third-party work arrangements are becoming more an ...

Transcript of Convert Your Ideas and Messages Into Memorable Narratives
John Jantsch: I’ve been writing about storytelling in business for at least 15 years.
Now if you start to use these tiny things, over the course of a ...

Transcript of Why Everybody is Growth Hacking
Marketing traditionally is very acquisition focused but growth hacking takes that and takes really all steps of the customer journey – increasing enga ...

The State of Social Media Usage in America Today
I’m not going to lie, there are a few surprises that you might find interesting.
That’s nothing new—but it really resonates through the visuals within ...

Want to Learn Graphic Design? 8 Tips & Tricks for Beginners
Want to Learn Graphic Design?
If you make a point to listen to and engage with them, you'll become more familiar with the online design world, which c ...

What Makes a Great Whitepaper?
What Makes a Great Whitepaper?.
It’s good that you’re giving away helpful and educational content for free on your blog.
Gated content is a great way ...

3 Common Leadership Mistakes CMOs Make
Sure, the role of chief marketing officer is designed for those who embrace complex challenges and are invigorated rather than broken down by stress.
...

The 10 Best User-Generated Content Campaigns on Instagram
The 10 Best User-Generated Content Campaigns on Instagram.
And engagement is critically important to brands' success on the platform -- because the mo ...

The Role of AI in The Future of Marketing
That’s one of the key insights I learned last week when I attended Pega‘s Pegaworld at the MGM Grand in Las Vegas, NV.
More than 4,000 Business and IT ...

The Best of B2B Marketing Content: 9 Examples
9 Exceptional B2B Content Marketing Examples 1) CB Insights: Newsletter There are two things I love about the CB Insights newsletter.
Yes, it shares s ...