Category: Marketing Tools

What Is Thought Leadership and Why Do you Need It?
Author: Michael Brenner / Source: Marketing Insider Group
What is thought leadership and why do you need it? These are questions I get as ...

How to Get the Most Out of Pay Per Click Advertising
Author: John Jantsch / Source: Duct Tape Marketing < All Articles
To get immediate search engine visibility, there is no better ad ...

Step-By-Step Guide for Making Your Next Event’s Livestreaming Video A Success
Author: Michael Brenner / Source: Marketing Insider Group
Livestreaming is an excellent tool for increasing interest in your brand – befo ...

The Epidemic in B2B Sales Prospecting
Author: Jim Burns / Source: Marketing Insider Group
Many B2B selling organizations hit a wall in their new customer acquisition and reven ...

5 Actionable Tips to Update Your SEO Strategy Right Now
Author: Michael Brenner / Source: Marketing Insider Group
There are, what seems like, millions of articles written on the web touting the ...

How To Effectively Segment Your Email List
Author: Johanna Rivard / Source: Marketing Insider Group
We all know that email marketing isn’t dead. But before sending a single email, ...

Weekend Favs May 6
Author: John Jantsch / Source: Duct Tape Marketing < All Articles
My weekend blog post routine includes posting links to a handful ...

Case Study: 40% of Sales from SEO
Author: Guest Post / Source: Duct Tape Marketing < All Articles
Search engine optimization (SEO) is changing fast. It used to be t ...

Weekend Reading: “Hacking Growth” by Sean Ellis
Author: Douglas Burdett / Source: Marketing Insider Group
For the 121st episode of The Marketing Book Podcast, I interviewed Sean Ellis, ...

Traffic from your competitors; good or bad for business?
Author: Guest Post / Source: Duct Tape Marketing < All Articles
Competitor analysis seems to be one of the hot topics at the momen ...