Category: Marketing Tools

Should Chatbots Be a Part of Your Marketing Strategy?
Author: John Jantsch / Source: Duct Tape Marketing
My guest for this week’s episode of the Duct Tape Marketing Podcast is Ben Beck. He i ...

How To Get Happy Customers And Higher Profits With Marketing Automation
Author: Michael Brenner / Source: Marketing Insider Group
Profits are like water. We need them to survive in business. We interact with c ...

Using Buyer Intent to Drive Your Marketing Efforts
Author: Johanna Rivard / Source: Marketing Insider Group
Individual users and businesses are becoming increasingly dependent on the inter ...

5 Examples of Creative Shoppable Content from Brands
Author: Ryan Philemon / Source: hubspot.com
Remember the good old days of catalog shopping? A simpler time when you could flip through pa ...

The Best Ways to Drive Conference Attendance this Spring
Author: Mark Schmukler / Source: Marketing Insider Group
The business-to-business marketing mix is always changing, but there’s one tacti ...
![Why You Should Focus More on the INSIDES of Your Content [Podcast] Why You Should Focus More on the INSIDES of Your Content [Podcast]](http://www.marketinghub.today/wp-content/uploads/2017/05/why-you-should-focus-more-on-the-insides-of-your-content-podcast.png)
Why You Should Focus More on the INSIDES of Your Content [Podcast]
Author: Jay Acunzo / Source: Marketing Insider Group
When we say the word content, MOST of us refer to the container.
It’s a bunch of bl ...

What Marketing Communications Should You Personalize?
Author: Johanna Rivard / Source: Marketing Insider Group
Every customer is different. They have different needs, interests, and motivatio ...

The Biggest Marketing Challenges for Small Businesses
Author: John Jantsch / Source: Duct Tape Marketing < All Articles
I’ve written about marketing for small business for years and sp ...
![Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout] Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]](http://www.marketinghub.today/wp-content/uploads/2017/05/need-to-convert-traffic-into-more-leads-experts-bust-common-cro-myths-live-hangout.png)
Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]
Author: Kate Taylor Mighty / Source: hubspot.com
Many marketers have to find out the hard way that more website traffic doesn't always tr ...

Agile Marketing Takeaways from the 2017 State of Agile Report
Author: Andrea Fryrear / Source: Marketing Insider Group
Would you like to better manage changing priorities on your marketing team?
How ...