Category: Marketing Tools

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Should Chatbots Be a Part of Your Marketing Strategy?

Should Chatbots Be a Part of Your Marketing Strategy?

Author: John Jantsch / Source: Duct Tape Marketing My guest for this week’s episode of the Duct Tape Marketing Podcast is Ben Beck. He i ...
How To Get Happy Customers And Higher Profits With Marketing Automation

How To Get Happy Customers And Higher Profits With Marketing Automation

Author: Michael Brenner / Source: Marketing Insider Group Profits are like water. We need them to survive in business. We interact with c ...
Using Buyer Intent to Drive Your Marketing Efforts

Using Buyer Intent to Drive Your Marketing Efforts

Author: Johanna Rivard / Source: Marketing Insider Group Individual users and businesses are becoming increasingly dependent on the inter ...
5 Examples of Creative Shoppable Content from Brands

5 Examples of Creative Shoppable Content from Brands

Author: Ryan Philemon / Source: hubspot.com Remember the good old days of catalog shopping? A simpler time when you could flip through pa ...
The Best Ways to Drive Conference Attendance this Spring

The Best Ways to Drive Conference Attendance this Spring

Author: Mark Schmukler / Source: Marketing Insider Group The business-to-business marketing mix is always changing, but there’s one tacti ...
Why You Should Focus More on the INSIDES of Your Content [Podcast]

Why You Should Focus More on the INSIDES of Your Content [Podcast]

Author: Jay Acunzo / Source: Marketing Insider Group When we say the word content, MOST of us refer to the container. It’s a bunch of bl ...
What Marketing Communications Should You Personalize?

What Marketing Communications Should You Personalize?

Author: Johanna Rivard / Source: Marketing Insider Group Every customer is different. They have different needs, interests, and motivatio ...
The Biggest Marketing Challenges for Small Businesses

The Biggest Marketing Challenges for Small Businesses

Author: John Jantsch / Source: Duct Tape Marketing < All Articles  I’ve written about marketing for small business for years and sp ...
Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]

Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]

Author: Kate Taylor Mighty / Source: hubspot.com Many marketers have to find out the hard way that more website traffic doesn't always tr ...
Agile Marketing Takeaways from the 2017 State of Agile Report

Agile Marketing Takeaways from the 2017 State of Agile Report

Author: Andrea Fryrear / Source: Marketing Insider Group Would you like to better manage changing priorities on your marketing team? How ...
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