Category: Social Media Marketing

How to Use Instagram for Business: A Simple 6-Step Guide
Tap the profile icon to go to your profile.
There’s no one time that’s best to post for all businesses.
You’ll need to do some testing to determine wh ...

5 Social Media Trends to Take Advantage of in 2019
In 2018, we saw the expansion of Facebook Watch and the arrival of IGTV, both of which highlight just how important video is going to be on social med ...

Skills Every Social Marketer Should Have Going into 2019
Adaptability Because social media is constantly changing and Facebook seems to release new features every week, some of the best practices you’ve been ...

5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing
But if you want to increase engagement with your posts and generate a more active following, you’ll need to be more proactive in reaching out to your ...

Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI
What B2B Tech Marketers Are Planning for 2019 Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead t ...

Gain Better Insights on Social Media With These 4 Tools
Gain Better Social Media Insights With These 4 Tools Tracking your content and engagement can take a lot of time and research, but there is a way to g ...

5 Data-Backed Social Media Trends You Need to Know for 2019
The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social me ...

The Facebook Grid Tool: What it is and Why You Should Use it
You’ve built your Facebook ad campaign.
Now it’s time to run that ad campaign and watch the clicks roll in, right?
You need to run your ad through the ...

B2B Content Marketers, Here Are Your New Year’s Resolutions for 2019
Too often with New Year’s resolutions, we set ourselves up to fail.
And every year, we’re all stunned by how few say “yes.” (The 2018 study showed tha ...

5 Social Recruiting Mistakes and How to Avoid Them
Mistake #1: You Only Use Social Media to Share Job Openings When you’re overwhelmed with day-to-day recruiting tasks, it’s easy to put your social med ...