Category: Social Media Marketing

How to Use Video Content to Raise Brand Awareness and Sell Your Product
85% of people say they’d like to see more video from brands in 2018.
Where to start with video content We’ve talked about using video on social media ...

Martech spending in 2018: What CIOs need to know
But as anyone who works in tech knows, sometimes the drive to automate everything results in an infrastructure so complex that you end up mired in too ...

How Millennials are Marketing to Gen Z
Here are a few examples of the ways millennial business owners are capturing the attention of today’s young adults: 1.
Building cult brands.
Apple is ...

Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency
Facebook’s Testing New ‘Keyword Alerts’ for Groups Facebook has begun testing a Groups feature allowing administrators to receive alerts for keywords, ...

Spicy Twists and Tactics For Unique Content Promotion
Previously in our “Collective Wisdom” series, we’ve covered pre-planning for content marketing success, the art of crafting powerful content, enduring ...

Social Media Graphics 101: How to Create Images That Your Fans Would Love to Share and Talk About
Why are social media graphics important?
In a 2018 study by Social Media Examiner, they asked 5,700 marketers to identify the content they use in thei ...

How to Write a Great Instagram Bio: Ideas, Tips, and Examples
With these Instagram bio ideas, you can be sure your profile paints an accurate and compelling picture of your brand on the social network Forrester R ...

Next-Gen Lead Gen: How to Refine Your Marketing to Get More B2B Leads
But a lot of us are getting iPod results instead.
How to Refine Your Marketing for Better B2B Lead Generation #1: Get a Better Audience Match The abil ...

3 Ways to Apply Data Science to Your Social Media
Let’s see how data science can address this.
Next, you can classify the sentiment expressed by users in different conversations around your brand, or ...

10 Perfect Google Alerts Alternatives for Your Business
Google Alerts is a free platform for monitoring the web.
With Agorapulse you can interact with people mentioning your brand right from the app.
Mentio ...