Why are social media graphics important? In a 2018 study by Social Media Examiner, they asked 5,700 marketers to identify the content they use in their social media marketing. Visuals. In fact, neuroscience says that our brain processes images 60,000 times faster than text. Read that again–sixty thousand times faster than plain text. Learn how to create competitive visual designs that will drive positive marketing results. Social media graphics 101: basic visual content creation tips Here are some of the best practices that social media graphic designers follow. Like colors, fonts convey mood and tone. Offer value to your viewers that would motivate them to share your social media visual content. Keep an eye out of our social media graphics 2.0.
I’m a visual learner. I am one of the 65 percent of the population that is a visual learner.
It is no doubt that in the digital world, most people are naturally drawn to graphics.
Why are social media graphics important?
According to Psychology Today:
Based upon research outcomes, the effective use of visuals can decrease learning time, improve comprehension, enhance retrieval, and increase retention.
It follows that visual content reigns supreme in the world of social media.
Past and recent studies confirm it. Let me cite some recent data for you.
In a 2018 study by Social Media Examiner, they asked 5,700 marketers to identify the content they use in their social media marketing. A whopping 80% use visual content in marketing their business in social media.
They also asked the marketers to single out the most important form of content for their marketing from these choices: visual images, blogging, videos, live video, and podcasting. Again, they picked visual images.
2017 data stated that 93% of the senior marketers say photography is critical to their overall marketing strategies.
Yes. Photos. Visuals. Graphics. These are essential elements to your company’s social media marketing communication kit.
In fact, neuroscience says that our brain processes images 60,000 times faster than text.
Read that again–sixty thousand times faster than plain text. Also, 90% of information transmitted to our brain are visual. (Source)
Okay, let’s go to the social media platforms. See these glaring statistics?
Tweeter: Tweets with images receive 150% more retweets than tweets without images.
Facebook: Facebook posts with images see 2.3X more engagement than those without images.
Instagram: There are over 500 million Instagram users active every day
Overall: Social media images are over 40 times more likely to get shared than other types of content.
Now, the next question is: How will you get your brand to stand out from among thousands of other brands vying for a viewer’s attention? Which is, by the way, getting shorter.
Here’s a fact: You do not only have to do it right, you have to do it fast, too!
Studies have it that, “Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on the desktop.”
So, how will your visual posts stand out, attract the immediate attention of your viewers and get them to engage? Learn, learn, learn.
Learn how to create competitive visual designs that will drive positive marketing results.
Again, there is no harm in gleaning from the best…
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