Category: Social Media Marketing

These Facebook Ad Metrics Are Going Away. Are You Prepared?
Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to mi ...

5 Keys to Social Marketing Success From a Facebook Exec
The prevalence of mobile devices has “made traditional desktop marketing playbooks obsolete,” according to Facebook’s head of global travel strategy.
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How Often And What To Post on Social Media
Curate or re-share a post every other day.
Instagram: 1-2 posts per day.
Curate or re-share a post every other day.
[Research shows posting on Faceboo ...

After Facebook and Snapchat, What’s Next for Social Media Marketing?
Today, for most large brands, small businesses and creators, it’s hard to stand out from the digital noise on social media without investing large sum ...

Klout Is Shutting Down, but Here Are 5 Social Media Tools You Can Use to Replace It
Lithium Technologies' reasoning for closing down this once-popular platform was that “Klout as a standalone service is not aligned” with its long-term ...

4 Ways to Reinvent the Facebook/Google Data Model in the Wake of Cambridge Analytica
Since the Cambridge Analytica scandal broke, widespread protests and furious debate have surrounded the issue of how our personal data ought to be han ...

Digital Marketing News: Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram
Social Media Marketing Update: Preferred Platforms and Content Types in 2018 A multitude of the latest trends in social media marketing have been deta ...

Where Have All The Viners Gone?
When you only get a few seconds, you need to make sure every second really counts.
Yes, Twitter enabled Vine-like features for its own platform.
But T ...

Is There a Social Quant Alternative that Twitter Won’t Shut Down?
With Social Quant, you connected your Twitter account to their site, picked keywords (which were likely hashtags) tweeted by people you wanted to foll ...

Is There a Social Quant Alternative that Twitter Won’t Shut Down?
With Social Quant, you connected your Twitter account to their site, picked keywords (which were likely hashtags) tweeted by people you wanted to foll ...