Category: Social Media Marketing

8 Tips for Leveraging Employees as Brand Advocates on Social Media
Social media advocacy refers to using your employees and your clients to promote your brand.
Establish goals for each platform Each social media platf ...

Fake News Spreads Faster on Twitter Than Real News, Study Says
Fake news tends to have the real news beat in one area: novelty.
That's why Twitter users can't help but share half-truths and unchecked rumors over t ...

7 Strategies to Grow Your Facebook Audience
On January 11 -- Content posted by friends, family and groups will receive more visibility in the news feed than content posted by businesses, brands ...

How to Advertise Your Small Business on Instagram
Types of Instagram advertising With Instagram advertising, you can choose between four different types of ad formats: carousel, photo, video and slide ...

WhatsApp Marketing for Business: A Guide to Getting Started
But how can you effectively use WhatsApp for marketing?
What is WhatsApp?
WhatsApp is a free mobile app that uses your phone’s internet connection to ...

How to Create a Facebook Business Page in 8 Easy Steps
You know by now that you need a Facebook Business Page.
How to set up a Facebook Page for your business Step 1: Sign up Go to facebook.com/business an ...

The Best Time to Post on Instagram, Facebook, Twitter, and LinkedIn
“We find that time also works best on the weekends, but since we are a B2B [business-to-business] brand, our Instagram strategy is weekday-focused.” I ...

7 Questions to Ask and Answer Before Building Your Social Media Strategy
Creating a social media strategy for your brand or business can be overwhelming.
The very first question to ask when creating a social media strategy ...

7 Tips To Building Your Own Authentic Community on Reddit
Reddit’s voting structure and user-created content inherently create a democratic community, which is why being perceived as manipulative or untrustwo ...

Twitter: We Know the Platform Is Toxic. Please Help Us Fix It.
Jack Dorsey wants ideas for how best to measure Twitter's 'conversational health.'
On Thursday, CEO Jack Dorsey confessed that his company failed to p ...