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The Key Pillars of a Successful Social Media Strategy
There are so many things to think about – research, planning, content creation, sharing and of course engaging with your audience.
Consider the needs ...
How Can Manufacturers Successfully Leverage Social Media?
How Can Manufacturers Successfully Leverage Social Media?.
In fact, social media marketing is something that can also serve as an impactful tool for b ...
This Week in Content Marketing: Social Media Platforms Take More Victims
This Week in Content Marketing: Social Media Platforms Take More Victims.
This week, Robert and I discuss Twitter’s decision to kill Vine and offer ou ...
How to Curate Content Without Being Mindless and Mundane2
What’s curation?
I re-used something I said that was published previously—another form of content curation.
As I’ve done already in this article, you ...
Are You Maximising Your Social Impact at Trade Shows?
I recently attended a trade show and I had the luxury of not working on a stand!
A mission to drastically increase the social impact of a brand I work ...
Twitter Rolls Out Automated Direct Message Replies for Businesses: This Week in Social Media
Twitter Rolls Out Automated Direct Message Replies for Businesses: This Week in Social Media.
Topics include Facebook’s quarterly earnings report, com ...
Technology: Video marketing is vital
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How to Leverage Newsjacking Without Being a Jerk
Tapping into trending news is part of what keeps web content relevant and real for readers.
However, when done poorly, newsjacking can make you a jerk ...
How Green Giant Is Using Social Media to Promote Its First Breeders’ Cup Run
How Green Giant Is Using Social Media to Promote Its First Breeders' Cup Run.
The brand will also appear on the clothing for the horse's jockey.
The b ...
How to Use Retroactive Interference for a Winning Content Strategy
These examples show our incapability to remember old information as new information comes into play.
The task for marketers ahead is to amp up unlearn ...