Category: Video Marketing

Why Sales Should Aim for Quality, Not Quantity Featuring Tito Bohrt
Today we hear from the terrific Tito Bohrt, Founder & CEO of AltiSales.
Tito discusses what’s changing in B2B sales, what sales tactics are working, a ... 

Here’s Why “Street Food” and “Mukbang” Are Still Huge Video Trends to Watch
Well, “street food” and “mukbang” are both trends that showrunners should watch because they are unique opportunities to increase viewership and overa ... 

Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
Well – based on a major untapped opportunity – we at Vidyard know you’re not making the most out of your MAP, and it has everything to do with the typ ... 

Video view counts or filling the funnel: What are your goals and how are you tracking them?
View counts, view counts, view counts.
How many times have you heard people referencing the number of views of a video as the measure of success?
But, ... 

Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing
Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become mor ... 

How Multiple Campaigns With the Same Partner Can Maximise Sponsored Video Reach
These are the top 10 ranked by views generated in the first 3 days (V3).
As well as Mosquito Joe, digital first publisher It’s a Southern Thing has be ... 

Planning to make a video ad or other video asset? 3 things to consider
In fact, creating a video ad tends to be a lot more expensive than creating, say, a text or display ad, so the upfront risks of video advertising are  ... 

Why “Sent Me” Videos are the New Unboxing Phenomenon
In Tubular’s latest ‘State of Online Video’ report, we take an in-depth look at the trends in short-form video from the first half of 2018, and the op ... 

The Three Ingredients of a Killer Customer Story Video
Eighty-nine percent of marketers consider them the single most effective tactic and they’re the cornerstone of most marketing strategies.
Before you b ... 

Video tips, tricks, news & how-to’s
I’ve also included some awesome industry news that’s all about video!
Don’t have time to read it all?
Fresh from the Vidyard Blog Camera shy?
We just  ...