Category: Video Marketing
Video Reporting: An Easier Way to Understand Your Videos’ Impact
Sales and marketing teams are more data-driven than ever—and that’s especially true of organizations using video.
But there is are still many organiza ...
How Brands Can Rise Above Run-of-the-Mill and Get More from Their Video Investment
Adopt the Right Technology Stack Video viewing has traditionally been a lean-back experience, where the audience watches content passively.
Here’s how ...
These Tech Companies Use Video for Lead Generation (and You Can Too!)
That’s a whole lot of video content being consumed, which makes it the perfect medium for your marketing plan.
And what better way to do that than wit ...
Ocean’s 8: How Official Trailers and User-generated Content Performed Online
3 major movies open at the box office today to much fanfare, but how have ‘Ocean’s 8’, ‘Hotel Artemis’, and ‘Hereditary’ performed online when it come ...
Video in Support: Our Customer Success Pros Share Their Top Three Tips
With video platforms becoming increasingly popular for customer support and around ⅓ of companies already leveraging a dedicated library of “how-to” v ...
Video Marketing Trends To Pay Attention To
The same study showed that 82% of consumers prefer live videos over other types of social posts, which gives you the opportunity to connect and engage ...
Video Marketing Trends To Pay Attention To
The same study showed that 82% of consumers prefer live videos over other types of social posts, which gives you the opportunity to connect and engage ...
Stop! Why Your Video Intro Should NOT Start With A Logo
And yes, I know many companies have brand guidelines requiring their logos be placed at the start of a video.
Here it goes: Don’t Start Your Videos Wi ...
![Video Marketing Benchmarks You Need to Know [Infographic]](https://4f15fi427agh15x4ol42ijp7-wpengine.netdna-ssl.com/wp-content/uploads/2018_Benchmark_Report_Infographic.jpg "Video Marketing Benchmarks You Need to Know [Infographic]")
Video Marketing Benchmarks You Need to Know [Infographic]
So how are you using video?
Recently, we spent hundreds of hours analyzing video data from 600 businesses and more than 250,000 videos to put together ...
5 of the Best Sponsored Video Campaigns on Instagram: May 2018
The soccer team created 4 Instagram videos that got 12.3 million views in May, including this one which anticipates them winning a 13th European Cup/U ...