Do More with Less — Maximize Any Video Budget - MarketingHub - Trending news, tools and tips for marketers

Starting with a 35,000 foot view allows you to plan, prioritize, and execute without blowing your budget within the first few months of the year. By thinking big and starting small with your plan and costs, you give yourself the opportunity to test and tweak your ideas. Review Basic Video Production Budgets In the webinar, Chad and I discussed common video budget ranges and how companies are spending these budgets. Serious production, locations, and actors In addition to production costs, attendees on the webinar said their biggest roadblocks were production equipment, management buy-in, content planning, and production talent. By having a clear view of your goals and even constraints, you can make decisions in the production planning process to stay within your video. Do you need to hire outside resources to shoot the video? Shootsta provides a hybrid model to video production by bringing in a team of experts to work with a company’s internal team to make monthly video content. Bottom line — you don’t need to choose one option and only stick with that. Many thanks to Chad Lakin for joining this webinar and sharing valuable insights and information. business2community.com 3 Must-Haves for a Killer Video Script business2community.com Video Marketing: 10 Tips for Shooting a... business2community.com Five Steps To Video Campaign Success business2community.com 7 Successful Video Marketing Strategies and... business2community.com AdChoices

Author: James Hamar / Source: Business 2 Community

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For many organizations, content plans are expanding and marketers are leading the charge to build and execute on them. But as content needs grow, budgets continue to shrink or stay the same. Many marketers are stuck at a video production process crossroads between low budgets and high expectations. To help navigate these challenges, I sat down with Chad Lakin, Vice President of North America at Shootsta, to explore the ways in which marketers can tackle basic video production regardless of their video budgets. Here are 5 key takeaways from our conversation and webinar with Chad Lakin of Shootsta.

Assess Business Critical Video

Before you start shooting and producing your videos, Chad stressed how important it is for marketers and creative teams to assess and identify the business videos that are critical in their overall strategy and marketing campaigns. Chad recommends taking a proactive approach by thinking long-term when creating campaigns. Marketers can divide their annual budgets into campaigns and then identify the priority videos that need to be created for each campaign. Starting with a 35,000 foot view allows you to plan, prioritize, and execute without blowing your budget within the first few months of the year.

Think Big and Start Small

Even with a small budget, you can have big ideas. You don’t want to stuff your ideas into a folder on your desktop just because you think they will be out of scope. By thinking big and starting small with your plan and costs, you give yourself the opportunity to test and tweak your ideas. This gives you wiggle room to figure out which videos resonate best with your audience and then allows you to allocate more money and resources to more video production in the future. Check out this example of a story we told without words and very little budget.

Review Basic Video Production Budgets

In the webinar, Chad and I discussed common video budget ranges and how companies are spending these budgets. Here’s a recap of our findings (these are strictly production cost estimates):