Don’t Overestimate the Power of Social Media Marketing

Social media can be a great way to grow your company if you know how to go about it. People today spend a majority of their time scanning their feeds on these popular platforms. Because of this, companies are doing what they can to connect as much as possible with potential customers.

That being said, there’s a lot of information out there that suggests social media is the “be all end all” to a company’s success. Before you hop on board, though, there are a few things you need to know. We just hope you won’t get too disappointed…

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Social Media Can Be a Hot Lead Generation Tool

When we tell you not to overestimate the power of social media, what we’re really saying is don’t believe what all the buzz says. Yes, if treated right, taking advantage of it can do a lot for your company. It’s certainly a great way to get a good idea of who your audience is and what they like to see from you. But, as with anything in the marketing world, it’s more about producing quality over quantity. Don’t invest so much time into possibly gaining leads from social media that you don’t have time for other things.

Likes Don’t Always Mean Leads

Getting a lot of likes on your content? That’s great, but don’t let that fool you. After all, likes are just “likes.” What you do with them says a lot more about how your company operates. Despite the popularity of social media, email marketing is still the number one way to bring in leads. You can try to engage with these potential leads via Facebook or Twitter, but the rest of the relationship building needs to be done elsewhere.

Social Media Activity Should be an Extension, Not a Basis

If you’re using social media as your main avenue for communicating with customers, then you’re overestimating your platform. While social media is a good way to reach out to your potential leads and current customers, it should not be the main way. Social media should just be a supplement of other, more effective ways of communicating. If you’re trading in your email marketing or one on one meetings for the sake of social media, then you need to rethink your strategy.

A Post Doesn’t Last Forever But a Smile Does

It may sound cheesy, but nothing will ever gain a lead’s trust like a real human being. When you share your content via social media, hopefully, a lot of people will see it. If you’re lucky, it may even be shared in networks beyond your own. But, the thing is, a post doesn’t last forever. Sure, you can repost things a ton of times, but your current customers might start to unfollow you, and we don’t want that. You should be spending as much time providing value and meaning for your customers, which doesn’t always happen from a post. Instead, use Facebook and Twitter as a means of getting you noticed, without necessarily banking on it getting you leads.

There’s no doubt that social media is one of the best ways to engage with your audience. However, it’s essential you don’t put all your eggs in one basket.

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