Facebook is (finally) preparing to make money off its massive video audience

3 Examples of High Performing Facebook Ads That Drive Leads and Sales
How to Optimize Your Facebook Ads to Drive More Traffic and Sales
Why Marketers Can No Longer Ignore Audio Content

Facebook is about to turn up the volume on its video competition with YouTube.

Videos on the social network can soon include mid-roll advertisements, allowing publishers to finally start making money from their videos, Recode reported Monday.

Unlike YouTube where ads run prior to the video and can be skippable after 5 seconds, ads within Facebook videos can be inserted 20 seconds into any video that lasts at least 90 seconds.

The move to ad breaks comes as little surprise to publishers. This mid-roll ad system is the same format Facebook has tested with live videos. “We’ve found that this model is working well, and we plan…

COMMENTS

WORDPRESS: 0
DISQUS: 0