Facebook Messenger Bots for Business: A Guide for Marketers

Facebook Messenger Bots for Business: A Guide for Marketers. And businesses and brands are turning to Facebook Messenger bots in particular—attracted by Facebook’s enormous user base—to engage with and service their customers who use the platform. What are Facebook messenger bots? Plus they let you perform tasks within Messenger that would otherwise require you to open an app, go online, or make a phone call. Type a simple “Hi” in the chat window, and most Facebook Messenger bots will respond immediately, answering questions conversationally and in real-time. Customer service is a popular use of Facebook Messenger bots. 10 Facebook Messenger bot examples Wondering how Facebook Messenger bots could fit into your Facebook marketing or customer service strategy? Tools for building Facebook Messenger bots So, you’re intrigued enough to start thinking about creating a Facebook Messenger bot for your business? Create any type of bot, including a storybot, personalbot, gamebot, and more. Facebook Messenger Platform The Facebook Messenger platform itself also lets you develop your own bot.

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Facebook Messenger Bots

Move over mobile apps, messenger bots are here to stay. The latest mobile tech trend is software that pretends to be a person you can message through your preferred instant messaging platform.

And businesses and brands are turning to Facebook Messenger bots in particular—attracted by Facebook’s enormous user base—to engage with and service their customers who use the platform.

In fact, more than 100,000 bots chat to and help out people through Facebook Messenger every day.

Let’s take a look at what bots are, what you can use them for, and how you can create a successful bot. We’ll also check out some of the most popular and notable Facebook Messenger bots.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

What are Facebook messenger bots?

A messenger bot is a piece of software that uses artificial intelligence (AI) to automate tasks and converse with you. The more you chat with a bot, the more it will learn and the more useful it responses should get.

A bot is like an app, but the interface is a conversation rather than a menu. At least, that was the original intention when bots came onto the scene in 2016. Many bots today also use menus with preset phrases, such as “Tell me what’s new.”

Businesses in the travel, finance, media and entertainment, health, and retail sectors in particular have all found success with these pocket-sized personal assistants.

For example, you can open up Facebook Messenger at breakfast and ask your weather bot what Mother Nature has in store for you that day. Then you can ask your favorite newspaper bot for the latest sports or business headlines. Planning a trip? Message a travel bot for flights and hotel recommendations, to rent a car, and more.

Bots use AI technology to understand your question, find the right response, and deliver it in as conversational and “human” a way as possible.

Benefits of Facebook messenger bots for business

Bots represent the first large-scale appearance of AI technology in real life. Until then, AI was very much the realm of science fiction like 2001 a Space Odyssey, Bladerunner, and Westworld. There’s no doubt this gives bots that novelty factor that draws in many early adopters and generates publicity, which further increases adoption.

However, bots aren’t gimmicks—people genuinely find them useful. If you’re one of the 1.2 billion people who use Facebook messenger every month, it’s probably because it’s convenient and easy-to-use. And your Facebook friends use it.

Bots offer the same convenience and ease-of-use. Plus they let you perform tasks within Messenger that would otherwise require you to open an app, go online, or make a phone call. You can perform simple tasks like ordering a pizza or do something trickier like dispute a parking ticket.

Bots also deliver automated customer service in a more personal-feeling way. Type a simple “Hi” in the chat window, and most Facebook Messenger bots will respond immediately, answering questions conversationally and in real-time. It feels more like talking to a friend than a customer service agent.

From a business point of view, bots offer many benefits.

Not least is Facebook Messenger’s huge user-base. It makes sense to use a platform everyone is already using to enhance your customers’ user experience.

Customer service is a popular use of Facebook Messenger bots. It’s a way to help customers in a more personal way that incorporates your brand values and voice. It also helps you be seen as more available in the eyes of your customers.

For example, if you’re an insurance company you can enable customers to pull up policy information or even start a claim. Or a retailer can let people pull up their most recent orders, track a delivery, or find the return policy.

Businesses also use bots to help customers research their products, or to deliver content. For example, the Whole Foods bot focuses on helping people find recipes. Others provide specialized services and enable transactions.

Brands also use bots for awareness campaigns. For example, to promote their “Genius”…

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