Author: Lesya Liu / Source: Entrepreneur Tune in April 7 and find out how to provide stellar customer care with social media in our free
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In an attempt to become a one-stop-shop for literally everything you do online, Facebook waged a war on GoFundMe, which claims to be “the #1 do-it-yourself fundraising website to raise money online.” The former network already dabbled into fundraising in 2016, when it enabled users “to raise money for more than 750,000 nonprofits through fundraisers, and donate buttons in their live broadcasts and posts.”
In the coming weeks, the feature will be rolled out to all verified Business Pages in the United States. Live broadcast viewers will be able to donate right as they’re watching videos or afterwards, once those broadcasts are saved to the Page.
According to The Verge, the company is not keeping any part of the funds raised, yet “that doesn’t mean a fundraiser’s creator gets to keep all of the money raised.” Think “payment processing fees, fundraiser vetting, and security and fraud protection.”
As fundraising feature is introduced, there are a few restrictions. Facebook allows individuals who reached 18 years of age to raise money for needs in six categories: education, medical, pet medical, crisis relief, personal emergencies (such as theft or an accident),…
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