You’ve made the decision to incorporate influencer marketing into your digital strategies, congratulations! Eighty-one percent of marketers stated that influencer engagement was an effective marketing strategy for their brands.
What next? One of the most pressing decisions for brands is deciding what platform will help them find, manage and measure the success of their influencer partnerships.
Whether you are a large enterprise or a small business, an influencer marketing platform can help to ensure you are getting a positive return on investment and making the most efficient use of your valuable time and resources.
To help you make your decision, we nailed down the most important factors to consider when making your selection.
Ease of use
When adding any new piece of software to your marketing mix, simple and easy are keywords to focus on. A complicated implementation process can derail your project before you even begin.
Since there are many data points you will need to observe, ensure the influencer platform has automated workflows that will grow with your expanding business. Look for features such as scheduling, easy workflow, the ability to track multiple assignments from your influencers, and the option to structure/customize programs the way you work.
Don’t waste money and time on mismatched influencers. An influencer campaign is only as effective as the influencer you choose. A good platform will ensure you are matched with influencers who will be a solid fit for your brand. Relevancy is key.
Look for platforms that allow you to search for influencers by multiple criteria including age, gender, location, education, and language. Advanced metrics are also valuable such as household income, types of content produced, social reach, audience information, brand affinities, keywords, location and other detailed demographic information.
Return on Investment
Your influencer selection process should not be haphazard. Choose an influencer…