With the rise in popularity and effectiveness of social media influencer marketing, it's easier now than ever to jump right in and find the tools for your needs. Many platforms today use a SaaS (software as a service) model, which bundles together account services, influencer management and search, campaign tools, etc. Check out some of the tools we've researched to help you determine the right one for your social influencer marketing needs. Marketplace where businesses can set their own prices and where influencers can find business. Free access; pay for what you approve Tribe is a sleek tool with a user-friendly experience and straightforward campaign management. You set the price (cost-per-engagement) you're willing to pay with each influencer. User-generated content becomes yours to use on other advertisements, social posts, etc. You set your own budget so the listing will be adjusted based on total spent SaaS NeoReach starts at $399 per month, but if you're serious about influencer marketing and succeeding at it, this tool is the one for you. Assembly, which starts at $199 per month, can help if you've got your own set of influencers and need a tool to manage them through. Search through their network of influencers and request them for your campaigns or onboard your own.
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With the rise in popularity and effectiveness of social media influencer marketing, it’s easier now than ever to jump right in and find the tools for your needs.
But, with the increasing number of businesses getting into influencer marketing, comes an increasing number of influencer platforms that will help you manage your campaigns.
If you’re reading this post, then you’re probably already aware of the power of tapping into influencers to promote your brand and products. But, in case you aren’t and need some “influential” data to convince you, check these stats out:
- 61 percent of buyers have been influenced by suggestions found on Twitter (Source)
- 63 percent of surveyed marketers plan on increasing their budgets for influencer marketing (Source)
- The number of people using ad blockers online jumped 30 percent in 2016 (Source)
That last stat is important because it means that traditional display advertising is losing its effectiveness and reach. Social influencer marketing bypasses ad blockers because it appears as an organic, social post from accounts, rather than a banner on the side of a site.
Before we get into the different platforms you can use for your next influencer campaign, be aware that there are a variety of cost structures. Many platforms today use a SaaS (software as a service) model, which bundles together account services, influencer management and search, campaign tools, etc. Some may let you use their software for free, but will take a percentage of whatever you pay the influencers. Influencers manage their own cost and normally charge per engagement. If you’re looking for pay-per-click or transaction, then your best bet will be affiliate marketing, which some may call another version of influencer marketing. Most platforms use some combination of…
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