#1: Echo Your Brand’s Visual Identity Brand assets like fonts, colors, and logos are important tools for creating brand recognition and recall. #2: Choose a Signature Filter One of the easiest ways to curate your Instagram feed and create a cohesive aesthetic is to find the right filter and stick with it. #3: Share How-To Content Using filters isn’t the only way to be creative with your photos on Instagram. Photo collages, for example, are a fun way to feature multiple images in a single post. Benefit often uses photo collages in their Instagram posts. Now that Instagram lets you share 3- to 60-second videos and has rolled out the new Instagram Stories feature, it’s important to add videos to your visual content mix. #4: Feature Product Images From Your Fans Social media is about being connected to your audience, and nothing does a better job of that than user-generated content. Your Instagram feed, follower engagement, and even brand recall and loyalty are only as good as the images you post. That’s why it’s important to follow an Instagram visual style and stick with it. Use the tips above to help you create an Instagram feed that not only engages followers, but also reflects your business image.
Want your Instagram feed to reflect your brand?
Looking for ways to create an Instagram presence people recognize?
Attracting your target audience on Instagram starts with a well-planned approach to your visuals.
In this article, you’ll discover how to define an Instagram style for your business.
#1: Echo Your Brand’s Visual Identity
Brand assets like fonts, colors, and logos are important tools for creating brand recognition and recall. Use your assets consistently, and your followers can identify your posts more easily in the feed.
Freshii’s Instagram effectively incorporates their logo into their Instagram posts. While they don’t add their logo to every photo, they do so often enough to create an association.
Meanwhile, Cadbury’s Instagram is all about repeating their iconic purple color. Not only does this reinforce their brand identity, it also creates consistency in their Instagram aesthetic.
#2: Choose a Signature Filter
One of the easiest ways to curate your Instagram feed and create a cohesive aesthetic is to find the right filter and stick with it. Although that doesn’t mean you have to stick with a single filter for the rest of your Instagram branding life, it does mean limiting yourself to a few similar filters.
It’s a subtle visual hack but very effective, as you can see from the Illyria Pottery Instagram feed.
TV personality Lauren Conrad clearly uses the same filter on every photo. This not only creates cohesion in her feed but also evokes a mood or feel for her posts.
When choosing a filter, think about what feelings you want to evoke when people scroll through your Instagram as a whole. Classic? Vintage? Dark and provoking? Bright and airy? The right filter can help you capture a particular mood for your posts.
Another fun way to think about Instagram filters is through actual scientific study. Refinery29 shares the best filters according to science.
#3: Share How-To Content
Using filters isn’t the only way to be creative with your photos on Instagram. There are many other interesting ways to engage with your photography!
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