How to Use Video Marketing on Each Social Media Platform. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform. In this post, we’re going to go over how to use video marketing on each individual social media site for best results, including ideal length, file size, and best practices. Facebook Video Best Practices Facebook video is more flexible than other types of social media video marketing; there aren’t time limits that would affect most businesses, and the diverse audience means that multiple types of content will perform well. Facebook requires that all native videos be under 45 minutes long, and less than 1.75 GB. Tutorials are also extremely effective on the platform, and are frequently saved by users because they provide value. Other Facebook video best practices to consider include: Add a link and a CTA to the end of every video, encouraging users to take action, even if it’s just to view your page Share Facebook videos natively, instead of uploading a link to YouTube; Facebook prioritizes native videos in the algorithm, while it gives significantly less priority to posts containing outside links Twitter Video Best Practices Twitter is all about brevity, so it makes sense that the time limit is a heck of a lot shorter than Facebook’s 45 minutes. pic.twitter.com/zSuHvHVYDf Some Twitter video best practices to keep in mind include: Always add at least one hashtag to expand the video’s reach Videos on Twitter perform best when they’re informative, but you should still make sure they’re conversational Place UGC within the video whenever possible Provide behind-the-scenes, “exclusive”-feeling content Instagram Videos Best Practices You can use Instagram videos in two places: in stories, and in the app’s feed. This includes tutorials, emotion-evoking content, breaking news, and more. Pinterest’s video best practices include: Use tons of keywords in the pin’s title and video description Use Promoted Video pins to increase video views and brand awareness Choose video thumbnails with one or two bright dominant colors, as pins with these colors perform best Final Thoughts Each social media platform offers a different user experience, so it only makes sense that users will have different responses to different kinds of videos on each.
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Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform.
In this post, we’re going to go over how to use video marketing on each individual social media site for best results, including ideal length, file size, and best practices.
Facebook Video Best Practices
Facebook video is more flexible than other types of social media video marketing; there aren’t time limits that would affect most businesses, and the diverse audience means that multiple types of content will perform well.
Facebook requires that all native videos be under 45 minutes long, and less than 1.75 GB. You should almost never get anywhere close to that 45 minutes. Instead, aiming for video lengths between two and four minutes long is ideal for Facebook. This allows for enough time for you to provide value without risking losing the viewer’s interest. In my personal experience, Facebook Ads should be kept to a minute and a half or less.
In general, Facebook users are most likely to share content that they find extremely emotionally engaging—regardless of the emotion. Whether the video makes us laugh, cry, or both, we like content that makes us feel something.
Tutorials are also extremely effective on the platform, and are frequently saved by users because they provide value. As a result, users save the videos to benefit from the knowledge later.
Other Facebook video best practices to consider include:
- Add a link and a CTA to the end of every video, encouraging users to take action, even if it’s just to view your page
- Share Facebook videos natively, instead of uploading a link to YouTube; Facebook prioritizes native videos in the algorithm, while it gives significantly less priority to posts containing outside links
Twitter Video Best Practices
Twitter is all about brevity, so it makes sense that the time limit is a heck of a lot shorter than Facebook’s 45 minutes. Twitter requires that all videos be under two minutes and twenty seconds (which is up from its previous 30 second maximum). Videos also must be MP4s with AAC audio, and need to be 512MB or under.
Because Twitter is all about trending topics and breaking news, videos that are share brief snippets of valuable information can flourish on this platform. This includes videos of announcements about your business or product.
Videos about (or of) your…
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