Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results): Video converts more users Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView, a video solutions agency. But that doesn’t mean just posting any video on any page and expecting a return. Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%. Providing a video-based educational experience allows you to: Position your brand as a niche authority Give your audience more reasons to convert Nurture your leads to turn them into loyal customers and ambassadors Monetize your video marketing to create a secondary source of income Quite a few platforms allow you to host and market your online course. Advanced hosting platforms If you want to retain all revenue and have more flexibility, monthly subscription hosting platforms are a great option. Possible tools: This colorlib post details a solid collection of WordPress learning management system opportunities. It takes time to create and implement a strategic video component, but now you can make the case for why it’s worth that investment. Have you been using video content on your site lately? Cover image by Joseph Kalinowski/Content Marketing Institute Author: Dan Steiner Dan Steiner is an entrepreneur, author, and marketing influencer.
Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website.
To make that pitch to your brand’s executives, read on and grab some stats to support your case. Plus, explore a way video can become a revenue stream for your business.
Video brings more search traffic
Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot.
It’s not surprising. Videos often stand out in search results thanks to the rich snippets. They attract a lot of clicks even if they don’t rank in the top three.
Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results):
Video converts more users
Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView, a video solutions agency. But that doesn’t mean just posting any video on any page and expecting a return.
“If you’re going to add video to your site, you must determine whether it is … effective at driving site visitors to your conversion goal,” the EyeView author writes.
While the definition of a conversion goal varies, results from varying companies show the power of video content to convert site viewers:
- EyeView’s case study shows pages with video converted 80% more in some cases than pages without video.
- Unbounce reported a 100% increase in conversions with help of a video.
- Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% at a 90% confidence rate.
- Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%.
Video leads to more purchases
Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. While video’s ability to bring in more clicks and increase leads through conversions is awesome, it also positively affects customers’ buying decisions (and your company’s bottom line).
Consider these…
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