Success with Google Shopping, Part 3: Merchant Center Setup
Google Shopping ads show in search results above or beside text-based ads and organic listings.
Export products from your shopping cart.
Configure the ...
Stop Scapegoating Technology and Focus on Content for Your Ads and Marketing
When was the last time you stopped to think about how truly astonishing technological innovation has been in the last 30 years?
To innovate, companies ...
The World’s Most Valuable Startup Is a Company You’ve Probably Never Heard of
A recent $3 billion funding round landed Bytedance (parent of TikTok) the title of world's most valuable startup.
In a fourth-quarter upset, China's B ...
Why Pairing Ghostwriters with Execs and Experts Should be a Huge Part of Your 2019 Content Strategy
“You’ll edit that to make me sound smarter, right?” That’s the most common request I get from interview subjects.
Pairing a ghostwriter like me with s ...
How to Deliver Relevant Marketing Content by Segmenting Your Email Subscribers
People on your email list shouldn’t be grouped into one category.
Email segmentation is a must if you want to deliver relevant marketing content to yo ...
How to Create the Perfect Product Video
1) Types of Product Videos A product video explains and visually shows your product’s benefits.
All that being said, not all product videos are the sa ...
The 19 Best WordPress Themes and Templates in 2018
The 19 Best WordPress Themes and Templates StudioPress Theme X Theme Fusion Divi Avada Ux Themes Indigo Salient Undsgn Bridge Artbees Kalium Hestia Ul ...
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
Marketing | 3 min read In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three adv ...
How to Make an Amplification Strategy With Shares AND Backlinks
There are two primary ways that content is amplified – by sharing a link on social media platforms or by including a backlink.
No amplification strate ...
Digital Marketing News: Google’s Branded Search Reporting, Bing Connects With LinkedIn, & Facebook’s New Ad Dashboard
Social Media Today Google My Business Insights adds branded search reporting Google has added new features to its Google My Business Insights dashboar ...