Why Content Marketers Everywhere Need to Get Down with User-Generated Content
If your content marketing goal is authenticity, there’s no better bet.
The beauty of user-generated content is its function as a top-of-funnel asset f ...
How Customer-Centric FAQ Pages Can Improve Content Marketing Results
Your prospects and customers have questions.
FAQ pages have been around since before search engines, but the question is: Are you making the most of t ...
Is Your Brand Breaking the Law on Social Media?
One brand’s permission doesn’t mean everyone can use it Tagging the originator of an image doesn’t give the poster a legal license to reuse content.
D ...
13 Guaranteed Methods for Becoming a Better Writer — Fast
Communication skills are more important than ever, but what if your grammar doesn't quite make the grade?
Given that the average professional sends an ...
How to Advertise on Facebook: The Complete Guide
That’s where Facebook ads come in.
Messenger ads Photo ads, video ads, carousel ads, and dynamic ads can all be set to appear in Facebook Messenger.
W ...
How Entrepreneurs Plan on Advertising This Holiday Season: A New Survey
° Over 36 percent of respondents indicated that social media marketing would be the priority for their ad budget this season.
° 68 percent of holiday ...
A Blog Isn’t a Blog, It’s a Business
What blogging used to be A blog used to just be a blog.
As social networks evolved, people realized it was easier to share personal stories on Faceboo ...
Introducing Copyblogger’s Guide to the Best WordPress Hosting, Themes, and Plugins
In online time, it might as well have been before he was born.
Remember, the first iPhone wasn’t released until 2007.
A lot has changed since then, an ...
Brands Often Overlook This Superhero of Storytelling
One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing.
Yet some brands are working with top ...
How Brands Can Avoid the Dreaded Fauxthenticity Pitfall
Let’s be real for a second here.
But in the quest to get real, it’s all too easy to wind up making the exact opposite impression by trying too hard, e ...