2 Risk-Taking Marketers Discuss Where the Industry Is Headed
Opinions expressed by Entrepreneur contributors are their own.
Carlos Gil sits down with two chief marketing officers, Nick Utton and Bonin Bough, who ...
Can Brands Really Be Friends With Customers on Social Media?
TLDR: Brands and customers can’t really be “friends” on social media.
Do you think that’s true?
That can make the people on the receiving end of socia ...
How Local SEO Will Define Success In Augmented Reality
Augmented reality (AR) and SEO don’t often appear together.
And how businesses can make their mark by getting ahead with local SEO.
And this is just o ...
Savvy Startups Like Casper and Brandless Are Investing in Brand Image First — and You Should, Too
Product used to be king, but in today's fast-moving, copycat-filled world of business, a strong identity can be the key to success.
And yet, a growing ...
Why Content Marketers Need Editors
If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal.
Your conten ...
2018 Holiday Ecommerce Marketing Checklist
How much did the company sell last Christmas?
Set holiday marketing goals.
Given your company’s total opportunity and the specific products you will b ...
6 Brain Triggers Copywriters Use to Drive Sales
It’ll change the way you write copy.
Moreover, it’ll inform the psychological triggers -- the words and angles — you use to compel prospects to buy th ...
The Mobile Video Era is Just Beginning
Facebook and Instagram are now video-first platforms.
Bad creative = bad relevance scores On the other hand, good creative equals good ad delivery.
Fa ...
7 Questions to Troubleshoot Your Content Marketing
Whether you’re new to content marketing or knee deep in your brand’s content marketing program, answer these seven questions.
The best content marketi ...
8 Tips for Expanding Your Social Network
Using social media is less frightening.
Some people have problems in cold calling someone and asking for a favor, especially when unemployed.
It is ef ...