
Brands Break out the Prank Videos for April Fools Day
Typical jokes range from small spoofs to elaborate fake campaigns and, here at Vidyard, we’re especially interested in how brands are using fun videos ...

Bring the YouTube Experience to Your Website with a Vidyard Video Hub
Videos are, without a doubt, the best way to guide potential buyers through your product offering because they’re persuasive and quick to consume.
In ...

Pop Culture Perfection: HootSuite Unites the Social Thrones
While the average social media user may not view their social networks as warring kingdoms, HootSuite used a high-quality, timely video and a well-res ...

Transforming the Sales Process From an Art Into a Science, Using Data Analytics
Automation allows you to spend more time on what you're good at and waste less time on manual, boring, low-reward tasks.
Today, sales reps spend an av ...

6 Common Problems Holding You Back from Content Mastery
Maybe your team doesn’t have enough time to create the right assets.
Or maybe your company doesn’t even know what content you create in the first plac ...

Content with a Mission: Q&A with Gina Czark, Vice President, Content Management at Northwell Health
Spanning 23 hospitals and hundreds of outpatient clinics, Northwell Health is the largest health system in New York, despite being a relatively new na ...

Preparing a Security Token Offering? Here’s Your Marketing Playbook.
As the SEC comes closer and closer to a crackdown on the “utility” tokens that function as unregistered securities, a new breed of token is emerging: ...

How to Become Profitable with Instagram Ads
But what about the consumers who don’t follow your business on Instagram?
I’ll explain how to drive sales with your Instagram marketing strategy, get ...

Running Competitions on Social Media – The Do’s and Don’ts
However, it’s also important to keep a number of helpful tips in mind when running a social media competition.
Know how a “promotion” is defined by Fa ...

How to Fire Someone: A Step-by-Step Guide to Letting an Employee Go
Don't have the termination conversation alone.
The very first thing out of your mouth in the termination meeting should be to let the person know he o ...