Are You Really Smart About How AI Works in Marketing?
Salesforce, which reports one in two marketers is using AI, or BrightEdge, which puts the number at one in 25?
Using AI for personalization Marketers ...
Why the News Feed is Becoming Less Important for Facebook Pages
Facebook has made some big changes to business Pages in order to better support small and local businesses.
However, as Page reach and engagement cont ...
Rewriting the Beginner’s Guide to SEO, Chapter 4: On-Page Optimization
While you don’t need to know about this tag just yet, the main thing to note for now is that your content should be unique in word and in value.
When ...
8 Social Media Security Tips to Mitigate Risks
Common social media security risks Unattended social media accounts It can be a good idea to reserve your brand’s handle on all social media channels, ...
65% of People Think Social Media Sites Should Remove This Content
Content moderation on social media sites remains a hotly-contested topic.
-- these days, there's another big question in the ether.
Are social media c ...
How to Effectively Market Your Small Business on Social Media
Social media marketing is no longer optional for small businesses in 2018.
Create profiles on multiple platforms “We’re on Facebook.” I hear this all ...
Fortnite Fails Are an Addicting Video Trend (And Brands Should Care About That)
While viewers around the world have routinely tuned into pre-recorded videos and live streams of the game, they’re also throwing millions of views at ...
The 10-Step Content Marketing Checklist
In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing.
You’ll need energy, though ...
Personal Branding: A #CMWorld Twitter Chat with the CMWorld Community
They tell teens to be careful what they post (which really is just a good life lesson in general, right?)
and we hear that we shouldn’t overshare on s ...
How to Build a Resilient Evergreen Content Marketing Forest1
Evergreen content is the same way.
Here’s how to create, care for, and bolster a thriving content marketing forest with your evergreen content.
Before ...