5 Examples of Neuromarketing That Marketers Can Use to Sell Their Products
For its efficacy in marketing and branding, neuromarketing has become an integral part of the market research process.
Application of Neuromarketing: ...
Amazon to Test New Ground for Its Sponsored Products Ads: the Rest of the Internet
“This brings the ad unit off Amazon and retargets users when they’re on other sites,” says one of the agency executives.
People who click on the ads w ...
The Practical Steps that Help More Marketers Use Data
But many marketers simply don’t have huge amounts of data.
Data and … intuition?
Each month, the social media manager was responsible for developing t ...
How Video is Changing this Marketer’s Inbound Game Forever
When I was introduced to Vidyard and one-to-one video, the penny dropped In the fall of 2015, I happened to meet up with someone from Vidyard at an ev ...
You Must Win Every Moment of Trust to Win the Moment of Truth
Do I have your trust?
As he says: (N)othing is as fast as the speed of trust … In a high-trust relationship, you can say the wrong thing and people wi ...
The Keys to Building an Influential Personal Brand
It’s called your personal brand and it goes far beyond your career.
I started learning about personal branding over 10 years ago when I got into the e ...
Instagram: The Ad Channel Your Parents Aren’t On (Yet)
If your audience skews younger, your brand has to be on Instagram — even if you’re not advertising.
If you have an image-heavy brand, or you use photo ...
Relevance at Scale with Machine Learning
This is where machine learning comes in.
Simply put, machine learning is a process that leverages knowledge (in the form of patterns) extracted from h ...
Win a Scholarship to MarketingProfs Marketing Writing Bootcamp
Thanks to everyone who participated in the scholarship contest.
And you've got a chance to attend the whole thing for absolutely nothing.
For your cha ...
Time for a Personal Rebrand? Here’s What You Need to Know.
This story originally appeared on Personal Branding Blog It’s no secret to any reader of this blog that an intentional, carefully-managed personal bra ...