Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science
The marketing data has always been there -- consumers browsed websites, abandoned shopping carts, and some channels performed better than others -- bu ...
Video in Support: Our Customer Success Pros Share Their Top Three Tips
With video platforms becoming increasingly popular for customer support and around ⅓ of companies already leveraging a dedicated library of “how-to” v ...
Weekend Reading: “The Creative Curve” by Allen Gannett
In this book, Allen Gannett heroically punctures the myth of creativity.
The myth is that creativity is the province of genius — of those favored, bri ...
Digital Marketing News: Internet Trends Report Released, Twitter Joins S&P 500, & Reddit Gains Traffic
Mary Meeker’s 2018 internet trends report: All the slides, plus analysis The highly-anticipated Internet Trends report for 2018 has been released, inc ...
Video Marketing Trends To Pay Attention To
The same study showed that 82% of consumers prefer live videos over other types of social posts, which gives you the opportunity to connect and engage ...
Video Marketing Trends To Pay Attention To
The same study showed that 82% of consumers prefer live videos over other types of social posts, which gives you the opportunity to connect and engage ...
How to Use Documentary Filmmaking Techniques to Craft Memorable Content
So, let’s talk about producing content that your audience not only wants to consume but will seek, content that’s deeply and personally relatable, con ...
Risk-Averse Link Building – Whiteboard Friday
Let's say this article or this Whiteboard Friday goes up at the URL risk-averse-links and Moz decided to do some outreach-based link building.
Well, t ...
Facebook cuts down annoying “now connected on Messenger” alerts
When you friend someone on Facebook or Messenger, or an old friend joins Messenger, you often get one of these annoying notifications.
When I asked wh ...
Stop! Why Your Video Intro Should NOT Start With A Logo
And yes, I know many companies have brand guidelines requiring their logos be placed at the start of a video.
Here it goes: Don’t Start Your Videos Wi ...