6 False Advertising Scandals You Can Learn From
Airborne gets caught by its own fake science.
Airborne agreed to pay $23.3 million to settle a lawsuit.
Splenda doesn't come from sugar.
But, as the S ...
5 Ways You Can Earn a Better ROI with Your Email Marketing Campaigns
Timing Email marketing funnels include a sequence of messages that are automatically sent out (or “dripped”) at specific times.
You set this timing up ...
Instagram May Soon Allow Hour-Long Video Uploads
This story originally appeared on PCMag Watch out, YouTube: word has it Instagram may soon support long-form video uploads.
As if you don't already sp ...
How to Create an Effective Marketing Strategy for Your Startup Company
If your startup company has already launched and you don’t have a concrete marketing strategy, you’re behind.
Some of you may have created a marketing ...
6 Ways to Connect Your Startup With Micro Influencers On Instagram
But thanks to a growing number of influencers on Instagram and other social media platforms, you don’t need to find the next Kim Kardashian to get peo ...
How to Use Social Media for Your Marketing Efforts in 2018
The one thing that I said in 2012 and I’ll say it today, is that you need a strategy for social media.
Why businesses use social media Let me ask you ...
Creativity in Marketing: A #CMWorld Chat with Allen Gannett
In his book, Allen shares insights into creativity, including research supporting the idea of “natural-born talent” as a myth.
During a recent #CMWorl ...
![Video Marketing Benchmarks You Need to Know [Infographic]](https://4f15fi427agh15x4ol42ijp7-wpengine.netdna-ssl.com/wp-content/uploads/2018_Benchmark_Report_Infographic.jpg "Video Marketing Benchmarks You Need to Know [Infographic]")
Video Marketing Benchmarks You Need to Know [Infographic]
So how are you using video?
Recently, we spent hundreds of hours analyzing video data from 600 businesses and more than 250,000 videos to put together ...
Google Leaders Share How to Improve the Mobile Experience
Alana Vieira, Google’s product marketing manager of mobile experiences, says that those high expectations are an indication of an empowered user group ...
How to Select the Right Type of Video for Your B2B Marketing Goals
Mugatu is onto something … According Content Marketing Institute’s 2018 B2B Content Marketing Report, 72% of B2B marketers use pre-produced video cont ...