This Is How You Discern the Person in All That Customer Personalization Data
We need to bring attribute data, behavioral data and deep engagement data together all in one place.
Attribute data A lot of basic attribute data abou ...
Infographic: The DNA of a Modern CMO
Sound familiar?
That same sentence could belong to the latest trend piece published in Forbes, Inc., Ad Age, Fast Company.
In March 2018, the consulti ...
Infographic: The DNA of a Modern CMO
Sound familiar?
That same sentence could belong to the latest trend piece published in Forbes, Inc., Ad Age, Fast Company.
In March 2018, the consulti ...
How to Give Prospects a Reason to Respond ‘Right Now!’
This happens with every marketing media.
A shopper enters the mall, sees an outfit she likes but tells herself she’ll stop and look at it on her way o ...
Social Media Analytics: A Guide for Beginners
Page Insights Once you’ve clicked on the business page you want to monitor, the Insights tab is your go-to place for all things analytics.
Followers a ...
Everything I Taught You About SEO Was Wrong
(Yes, there is more to SEO than these two tactics, but they work really well.)
This doesn’t mean you can’t rank product pages (ecommerce) or lead gene ...
Report: Internet Trends Favor Amazon, Mobile, Social
Ecommerce Trends Ecommerce growth continues.
Amazon represents 28 percent of ecommerce sales and 49 percent of initial product searches.
But the more ...
How 6 Months of a Daily Journaling Habit Changed My Writing
About six months ago, I decided it was time to start a daily journaling habit.
I had been feeling overwhelmed, like time was flowing too quickly and i ...
The Top 58 Most Popular Hashtags to Get Likes and Retweets on Twitter
Tweets that included #ico, the most popular hashtag, had an average of 19.8 interactions per tweet.
To help increase engagement with potential custome ...
How to Train Your Brain to Be Creative: Lessons for Marketers
No single marketing approach will work forever or for everybody.
It can be hard for content creators to stay focused and motivated when they are produ ...