
Why Do Google and Apple Want You to Use Your Phone Less?
This week Apple follows Google by announcing features to help people cut back on their tech use.
Why would the companies that make your phone want you ...

5 of the Best Sponsored Video Campaigns on Instagram: May 2018
The soccer team created 4 Instagram videos that got 12.3 million views in May, including this one which anticipates them winning a 13th European Cup/U ...

How to Build a First-Class Digital Marketing Team From Scratch
Here are the three steps you need to take in order to find the right members of your marketing team that will execute the strategy you spend so much t ...

How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers
Opinions expressed by Entrepreneur contributors are their own.
Prior to becoming a full-time branded content consultant and speaker, Melanie Deziel le ...

5 Benefits of Marketing Automation Software for Small Businesses
For a lot of small businesses, the company budget calls the shots more than the business owner.
It’s customer experience.
Here’s a look at the benefit ...

Digital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP
And I know if I put my mind to something, I can do it.” As influencer marketing booms and social media marketing experiences a quasi midlife crisis, I ...

8 Copywriting Techniques to Boost Email Conversions
A headline at the top of the email can be the best way to grab your prospects’ attention and get them to follow through with your desired action (i.e. ...

Hamilton: An American Growth Story
— Inspired by the first two verses of “Alexander Hamilton” Hamilton’s success and cultural impact are unprecedented for a Broadway musical.
Lin-Manuel ...

Teens Are Increasingly Ditching Facebook. Here’s How Entrepreneurs Should Respond.
In just three years, the percentage of teens using Facebook dropped 20 percent, reaching 51 percent in 2018.
And though Facebook was the most-used onl ...

‘Solo: A Star Wars Story’: Official Trailers Generate Stellar Engagement Rates
While ‘Deadpool 2’ was released on May 10th, and ‘Infinity War’ released in April, the new Star Wars franchise only just opened across North American ...